Tech Meets Tradition: How a Call Center is Helping Sahelian Herders Navigate a Changing World

Monday - March 4 2024, 12:04 UTC - 8 months ago

Garbal is a call center in Niger's capital that offers location-specific data to herders in the Sahel region. Founded by a data scientist named Alex Orenstein, Garbal aims to combine traditional herding knowledge with modern technology to support sustainable decision-making and safeguard the ancient culture of herding. The call center has been providing critical support to herders facing interrelated challenges like war and climate change. In contrast to other Western tech solutions, Garbal focuses on using simple technologies to empower herders in the long term.

Hainikoye hits Accept and a young woman greets him in Hausa, a gravelly language spoken across West Africa’s Sahel region. She has three new cows and wants to know: Does he have advice on getting them through the lean season? .

Hainikoye—a twentysomething agronomist who has "followed animals," as Sahelians refer to herding, since he first learned to walk—opens an interface on his laptop and clicks on her village in southern Niger, where humped zebu roam the dipping hills and dried-up valleys that demarcate the northern desert from the southern savanna. He tells her where the nearest full wells are and suggests feeding the animals peanuts and cowpea leaves—cheap food sources with high nutritional value that, his screen confirms, are currently plentiful. They hang up after a few minutes, and Hainikoye waits for the phone to ring again.

Seven days a week at the Garbal call center, agents like Hainikoye offer what seems like a simple service, treating people to a bespoke selection of location-specific data: satellite-fed weather forecasts and reports of water levels and vegetation conditions along various herding routes, as well as practical updates on brushfires, overgrazed areas, nearby market prices, and veterinary facilities. But it’s also surprisingly innovative—and is providing critical support for Sahelian herders reeling from the effects of interrelated challenges ranging from war to climate change. Over the long term, the project’s supporters, as well as the herders connecting with it, hope it could even safeguard an ancient culture that functions as an economic lifeline for the entire region.

The glossy red cubicles of Garbal’s office in Niamey, Niger’s capital, are tucked away in the second-floor space the call center shares with the local headquarters of Airtel, an Indian telecom. It had only been open for a few weeks when I visited early last year. Bursts of fuchsia bougainvillea garlanded the entryway to the building, a welcome respite from the sand-colored landscape and sewage-infused scent of the rotting industrial district around it. One lot over sat a former Total gas station that has remained unbranded since a drug cartel bought it to launder money and removed the sign. Running across the zone was a boulevard commemorating a 1974 coup d’état, which has been followed by four more over the ensuing five decades, the latest in July 2023. In the middle of the boulevard sat a few dozen miles of decomposing railway tracks that had been "inaugurated" by a right-wing French billionaire in 2016. For decades, postcolonial elites, promising development, have pillaged one of Africa’s poorest countries.

In more recent years, various Western players touting tech trends like artificial intelligence and predictive analysis have swooped in with promises to solve the region’s myriad problems. But Garbal—named after the word for a livestock market in the language of the Fulani, an ethnic group that makes up the majority of the Sahel’s herders—aims to do things differently. Building on an approach pioneered by a 37-year-old American data scientist named Alex Orenstein, Garbal is focused on how humbler technologies can augment the ability of herders to make smart, sustainable, and proactive decisions for their livestock—and thus for themselves.